Turn every guest into measurable marketing.
Launch a branded photo activation in minutes. Guests shoot from their own phones — no app, no accounts — and every photo carries your logo. You leave with rights-cleared content, opted-in leads and a report that proves it worked.
No app to download, no hardware to ship, no staff on site.
Activations are easy to run. Proving they worked is the hard part.
Pictolead does both — the moment on the floor, and the evidence behind it. Every photo is branded, every guest is accounted for, and every right is granted in writing before the shutter.
How an activation runs
Live in four steps. Set-up takes a minute.
- Step 1
Build the activation
From the app or the console, in one pass. You leave with a QR and a link.
- Step 2
Guests scan and shoot
The QR opens the camera instantly, nothing to download. A nickname is all it takes.
- Step 3
They interact with your brand
Guests watch their own photos hit the venue screens. Add challenges and prizes, and gate entry on an email — play becomes leads.
- Step 4
You collect the yield
Rights-cleared photos, opted-in leads and a campaign report — ready when the event ends.
Live wall
This is the actual wall, running right here.
Not a video and not a mockup — it is the same component that drives the screens at an event, rendering real photos in your browser. Guest photos arrive as they are taken and scroll continuously, with a join QR folded into the columns so anyone watching can start shooting. Change the settings below and the screen changes with them.
Pictolead Expo 2026
Stand B14
by Mara31
by Lena72
by Dani12
by Tomás47
by Sofía33
by Priya54
by Iris68by Mara31by Lena72by Dani12by Mara31by Lena72by Dani12by Tomás47by Sofía33by Priya54by Iris68by Mara31by Lena72by Dani12by Tomás47by Sofía33by Priya54by Iris68by Mara31by Lena72by Dani12by Tomás47by Sofía33by Priya54by Tomás47by Sofía33by Priya54by Iris68by Mara31by Lena72by Dani12by Tomás47by Sofía33by Priya54by Iris68by Mara31by Lena72by Dani12by Tomás47by Sofía33by Priya54by Iris68by Mara31by Lena72by Iris68by Mara31by Lena72by Dani12by Tomás47by Sofía33by Priya54by Iris68by Mara31by Lena72by Dani12by Tomás47by Sofía33by Priya54by Iris68by Mara31by Lena72by Dani12by Tomás47by Sofía33by Dani12by Tomás47by Sofía33by Priya54by Iris68by Mara31by Lena72by Dani12by Tomás47by Sofía33by Priya54by Iris68by Mara31by Lena72by Dani12by Tomás47by Sofía33by Priya54by Iris68by Priya54by Iris68by Mara31by Lena72by Dani12by Tomás47by Sofía33by Priya54by Iris68Every control here is a setting you get on the day, changeable mid-event from your phone. Photos shown are samples; at a real event these are your guests' shots, each already carrying your branding.
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Challenges
Challenges keep the room shooting.
Set missions with real prizes: the best crowd shot, the brand moment, the best duo. Guests enter their photos and vote with hearts, and every entry is another branded photo in your library. Make an email the price of entry, and each one is a lead too.
Badge buddy
Find someone from a different company and shoot the two of you together.
Winner: Crowd hearts
Actually using it
Shoot the product the way you would really use it.
Winner: Judged by you
Turn around
Shoot the crowd, not the stage.
Winner: Crowd hearts
Examples from a conference, a brand activation and a concert. You write your own in the console, or start from a saved template.
What your guests see
Challenges sit on the event home, one tap from the camera. Each shows the prize, the entries and, once it closes, the winners. Guests enter a photo they've already taken.
What you see
Every challenge on one board, with its prize, entries and status, beside a live scorecard of guests, photos, votes, leads and opt-ins.
The room votes. You have the final say.
Open any challenge to see the podium and every entry. Hearts decide the winners when it closes, or you judge it yourself, and you can always override first, second and third.
The difference
Content you're actually allowed to use.
Most event content arrives without anyone having asked the guest. In Pictolead, consent is on for every event: each grant is sealed and versioned, and the report tells you exactly how much of the album is cleared for commercial use.
Rights coverage is a line in your report, not a question for your legal team.
No download. Rights included.
Guests scan the QR and they're in: an App Clip on iPhone, the browser on Android. Before their first photo they grant reuse rights and accept the terms, and the camera won't open until they do. With no app to install, nobody skips the door.
What you walk away with
The event is over in hours. The content works for months.
Rights-cleared UGC
Hundreds of real photos from real guests — user-generated content that arrives branded and cleared for your channels. And your guests are already posting them: your logo is inside the photo, so it travels with every repost and screenshot.
A warm list
Opted-in contacts from people who just spent an evening with your brand.
The proof
Participation, photos, hearts, leads and rights coverage, exportable as PDF.
Put your next activation on Pictolead
One-off events from USD 500. Plans from USD 425 a month. See pricing
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