For trade shows and expos
A branded photo activation for your trade show booth
Give the floor a reason to stop walking. Visitors scan a QR, shoot branded photos on their own phone, and leave a consented email to receive them — so every share carries your logo off the floor, and every scan is a lead in your CRM instead of a bowl of business cards.
Running 1,000+ guests? Talk to our team
Sealed until tonight
“A booth gets measured in badge scans. Give people something worth scanning for.”
Challenges
Give the room a mission.
Optional — and the single biggest lever on how much content an event produces. An activation can ship with photo missions you write, each with a prize at the end, so guests shoot on purpose instead of by accident. Participation climbs and you get the shots you actually wanted. Winners are picked by you or crowned by the crowd's hearts.
Demo face
Shoot your reaction the moment the demo does the thing.
Crowd hearts
On the stand
Get a photo with the product actually in your hands.
Judged by you
Bring a colleague
Two of you, one frame, both looking at the camera.
Crowd hearts
Examples for this event type — you write your own in the dashboard, or start from a saved template.
More than photos — a marketing asset.
A content library you own
Every photo develops into one shared album you download in high resolution, yours to post, edit, and run as campaigns.
Authentic beats polished
Fan-shot photos from inside the moment outperform staged content on social, and you get hundreds of them per event.
Frictionless means more content
Guests join from a QR code with no app to download, so participation stays high and the photos pour in.
Your event, your rules
Private by default, with host moderation and a reveal you control. Turn the unlock into its own social moment.
Reach you didn't buy
Guests post their own UGC because they look good in it, and your logo is already in the frame. Every share reaches an audience that trusts the person posting — distribution you never bid for.
How it works
How an event becomes an album.
Pictolead works in four steps — build a branded activation, invite guests by QR, let the room shoot, and leave with the content, the contacts and the report.
Step 01
Create your event
Name it, pick a film style, set how many shots each guest gets, and choose when the photos reveal.
Step 02
Invite your people
Share a link or QR code. Guests join in a tap with an App Clip — no account, no download.
Step 03
Capture together
Everyone shoots through the day. Photos stay sealed until your reveal, then develop into one collective album.
Step 04
Relive it together
When the reveal hits, the whole album unlocks at once. Everyone browses every angle, downloads their favorites, and keeps the memories.
Why Pictolead
All the pull of a game,
all the proof of a campaign.
Pictolead gives every activation the pull of a game — photo challenges, heart voting and a live wall — and hands you the branded, rights-cleared content it produces.
Make it yours
Choose a film style, set the shot limit per guest, and decide exactly when the album reveals. Your event, your rules.
No download required
An App Clip and QR code let guests join your camera in a single tap — no account, no install. Easy enough for everyone at the party, grandpa included.
Sealed until the reveal
Nothing is visible until you reveal it — not even to the guest who took it — so the whole album lands at once, on your cue, in front of the room.
One shared album
Every guest, every angle, every moment — developed together into a single film you can keep, download, and relive.
FAQ
Trade show booth questions
How does a photo activation generate leads at a trade show booth?
- Visitors scan a QR code at your booth and shoot branded photos on their own phone. To receive the images they leave an email address and give consent, so every person who takes part becomes a recorded, opted-in lead rather than an anonymous badge scan.
Do booth visitors need to download an app?
- No. The camera runs in the phone's browser and opens straight from the QR code. Nothing to install, no account to create, and nothing for your booth staff to hand out or collect.
Can we get the captured leads into our CRM?
- Leads are collected with their consent status and exported as a CSV you can import into your CRM or marketing platform after the show. Each record ties back to the activation, so you can attribute pipeline to the specific event.
How much booth space and staff does it need?
- None beyond a printed QR code. There is no booth, no camera rig and no on-site technician, because the activation runs on the phone each visitor is already carrying. A sign and a table corner are enough.
What does it cost to run at a single trade show?
- A single event is priced as a one-off, starting from $500 for events up to 200 guests and scaling with guest count. If you exhibit several times a year, an annual plan lowers the per-event rate — the instant quote tool gives you the exact figure for your event size.
Do booth visitors share the photos on social?
- Regularly, and it is free distribution for your stand. Branding is applied at capture, so when a visitor posts their photo to LinkedIn it lands in their network with your mark on it — the same professional audience you paid the exhibition to stand in front of.