For sports and stadiums
Branded fan photography for matchday
Fans in the stands see angles the broadcast never will. A QR on the big screen turns them into your camera crew — every photo carries the club and sponsor marks, and you finish the fixture with a season's worth of content you are cleared to run.
“The broadcast owns the pitch. The stands own everything else.”
Challenges
Give the room a mission.
Optional — and the single biggest lever on how much content an event produces. An activation can ship with photo missions you write, each with a prize at the end, so guests shoot on purpose instead of by accident. Participation climbs and you get the shots you actually wanted. Winners are picked by you or crowned by the crowd's hearts.
The moment it went in
Your face, or the face next to you, the second it happened.
Crowd hearts
Colours on
Show us the scarf, the shirt, the paint.
Judged by you
View from your block
The best photo from your seat, whatever the view.
Crowd hearts
Examples for this event type — you write your own in the dashboard, or start from a saved template.
More than photos — a marketing asset.
A content library you own
Every photo develops into one shared album you download in high resolution, yours to post, edit, and run as campaigns.
Authentic beats polished
Fan-shot photos from inside the moment outperform staged content on social, and you get hundreds of them per event.
Frictionless means more content
Guests join from a QR code with no app to download, so participation stays high and the photos pour in.
Your event, your rules
Private by default, with host moderation and a reveal you control. Turn the unlock into its own social moment.
Reach you didn't buy
Guests post their own UGC because they look good in it, and your logo is already in the frame. Every share reaches an audience that trusts the person posting — distribution you never bid for.
How it works
How an event becomes an album.
Pictolead works in four steps — build a branded activation, invite guests by QR, let the room shoot, and leave with the content, the contacts and the report.
Step 01
Create your event
Name it, pick a film style, set how many shots each guest gets, and choose when the photos reveal.
Step 02
Invite your people
Share a link or QR code. Guests join in a tap with an App Clip — no account, no download.
Step 03
Capture together
Everyone shoots through the day. Photos stay sealed until your reveal, then develop into one collective album.
Step 04
Relive it together
When the reveal hits, the whole album unlocks at once. Everyone browses every angle, downloads their favorites, and keeps the memories.
Why Pictolead
All the pull of a game,
all the proof of a campaign.
Pictolead gives every activation the pull of a game — photo challenges, heart voting and a live wall — and hands you the branded, rights-cleared content it produces.
Make it yours
Choose a film style, set the shot limit per guest, and decide exactly when the album reveals. Your event, your rules.
No download required
An App Clip and QR code let guests join your camera in a single tap — no account, no install. Easy enough for everyone at the party, grandpa included.
Sealed until the reveal
Nothing is visible until you reveal it — not even to the guest who took it — so the whole album lands at once, on your cue, in front of the room.
One shared album
Every guest, every angle, every moment — developed together into a single film you can keep, download, and relive.
FAQ
Matchday and stadium questions
How do fans in the stands join a matchday camera?
- A QR code on the big screen, the concourse signage or the back of a ticket opens the camera in the browser. Fans shoot from their seat, so you get angles a pitchside crew cannot reach.
Can sponsor logos appear on fan photos?
- Yes. Club and sponsor marks are applied to every photo as it is taken, which turns a matchday activation into deliverable sponsor inventory with a share count attached to it.
Does it hold up with tens of thousands of fans?
- Events up to 10,000 guests are covered by the standard plans, and stadium-scale fixtures beyond that are scoped and quoted individually. Since every fan uses their own phone, there is no physical bottleneck as capacity grows.
Can we run it every fixture across a season?
- Yes, and that is what the annual plans are for. A 12-month plan covers up to 60 events a year at a lower per-event rate than booking each fixture separately, with the full pool available from day one of the season.
Do we get the rights to use fan photos in club marketing?
- Fans consent when they join, and the resulting library is rights-cleared for club use. The campaign report sets out coverage for each fixture, so the marketing team knows what it can publish without chasing individual permissions.
Do fans post their matchday photos?
- Constantly, and each post carries the club and sponsor marks because branding is applied at capture rather than added later. That turns a matchday activation into sponsor reach you can evidence, delivered by supporters instead of by paid media.