For company events
Branded photo capture for your company event
Kick-offs, all-hands, holiday parties, off-sites. Every employee shoots from the phone already in their hand, every photo carries your brand, and you finish with an internal-comms library that's cleared for use — instead of chasing forty people for their camera roll.
“The best shots from the off-site are sitting on three hundred phones.”
Challenges
Give the room a mission.
Optional — and the single biggest lever on how much content an event produces. An activation can ship with photo missions you write, each with a prize at the end, so guests shoot on purpose instead of by accident. Participation climbs and you get the shots you actually wanted. Winners are picked by you or crowned by the crowd's hearts.
New face
Photograph someone you have never worked with before.
Crowd hearts
Whole table
Your entire table in one frame. Nobody cropped out.
Judged by you
Before it was official
The moment just before everyone realised there was a camera.
Crowd hearts
Examples for this event type — you write your own in the dashboard, or start from a saved template.
More than photos — a marketing asset.
A content library you own
Every photo develops into one shared album you download in high resolution, yours to post, edit, and run as campaigns.
Authentic beats polished
Fan-shot photos from inside the moment outperform staged content on social, and you get hundreds of them per event.
Frictionless means more content
Guests join from a QR code with no app to download, so participation stays high and the photos pour in.
Your event, your rules
Private by default, with host moderation and a reveal you control. Turn the unlock into its own social moment.
Reach you didn't buy
Guests post their own UGC because they look good in it, and your logo is already in the frame. Every share reaches an audience that trusts the person posting — distribution you never bid for.
How it works
How an event becomes an album.
Pictolead works in four steps — build a branded activation, invite guests by QR, let the room shoot, and leave with the content, the contacts and the report.
Step 01
Create your event
Name it, pick a film style, set how many shots each guest gets, and choose when the photos reveal.
Step 02
Invite your people
Share a link or QR code. Guests join in a tap with an App Clip — no account, no download.
Step 03
Capture together
Everyone shoots through the day. Photos stay sealed until your reveal, then develop into one collective album.
Step 04
Relive it together
When the reveal hits, the whole album unlocks at once. Everyone browses every angle, downloads their favorites, and keeps the memories.
Why Pictolead
All the pull of a game,
all the proof of a campaign.
Pictolead gives every activation the pull of a game — photo challenges, heart voting and a live wall — and hands you the branded, rights-cleared content it produces.
Make it yours
Choose a film style, set the shot limit per guest, and decide exactly when the album reveals. Your event, your rules.
No download required
An App Clip and QR code let guests join your camera in a single tap — no account, no install. Easy enough for everyone at the party, grandpa included.
Sealed until the reveal
Nothing is visible until you reveal it — not even to the guest who took it — so the whole album lands at once, on your cue, in front of the room.
One shared album
Every guest, every angle, every moment — developed together into a single film you can keep, download, and relive.
FAQ
Company event questions
How do employees join a company event camera?
- They scan a QR code shown on screens, tables or badges, and the camera opens in the browser. No app install and no company login, which means contractors, guests and partners can take part on the same terms as staff.
Can we use the photos in internal comms and recruiting?
- Yes. Photos land in a rights-cleared library you own, so they can be used in internal newsletters, intranet posts, careers pages and recruiting material. The campaign report documents rights coverage so comms teams know what is cleared before publishing.
What about employees who do not want to be photographed?
- Taking part is opt-in: nobody is photographed unless they choose to shoot or appear. Moderation tools let an admin review and remove any image before it reaches the live wall or the shared album.
Does it work across several offices on the same day?
- Yes. A single event can run across multiple locations at once, with every office shooting into the same branded album. Distributed teams end up in one shared record of the day instead of separate regional folders.
Can IT approve it without installing anything?
- There is nothing to install, no hardware to procure and no device management involved, because the experience runs in the browser. That usually reduces the review to a standard vendor and data-handling check.
Can employees post their own photos afterwards?
- Yes, and for employer branding that is the point. Employees download their shots and post them to their own feeds with your logo already in the image, so it reaches candidates through people who actually work for you rather than through a recruitment ad.