For brand activations
A brand activation that proves what it produced
Pop-ups, sponsored lounges, product launches, street teams. Guests shoot on their own phone, every frame carries your brand, and the campaign report closes with scans, shares, leads and rights coverage — the numbers the client actually asks for.
Running 1,000+ guests? Talk to our team
Sealed until tonight
“Footfall is a story. Shares, leads and cleared rights are a report.”
Challenges
Give the room a mission.
Optional — and the single biggest lever on how much content an event produces. An activation can ship with photo missions you write, each with a prize at the end, so guests shoot on purpose instead of by accident. Participation climbs and you get the shots you actually wanted. Winners are picked by you or crowned by the crowd's hearts.
Actually using it
Shoot the product the way you would really use it.
Judged by you
Bring someone in
Two people, one frame, both in shot.
Crowd hearts
Spot the logo
Find the brand somewhere unexpected on site.
Judged by you
Examples for this event type — you write your own in the dashboard, or start from a saved template.
More than photos — a marketing asset.
A content library you own
Every photo develops into one shared album you download in high resolution, yours to post, edit, and run as campaigns.
Authentic beats polished
Fan-shot photos from inside the moment outperform staged content on social, and you get hundreds of them per event.
Frictionless means more content
Guests join from a QR code with no app to download, so participation stays high and the photos pour in.
Your event, your rules
Private by default, with host moderation and a reveal you control. Turn the unlock into its own social moment.
Reach you didn't buy
Guests post their own UGC because they look good in it, and your logo is already in the frame. Every share reaches an audience that trusts the person posting — distribution you never bid for.
How it works
How an event becomes an album.
Pictolead works in four steps — build a branded activation, invite guests by QR, let the room shoot, and leave with the content, the contacts and the report.
Step 01
Create your event
Name it, pick a film style, set how many shots each guest gets, and choose when the photos reveal.
Step 02
Invite your people
Share a link or QR code. Guests join in a tap with an App Clip — no account, no download.
Step 03
Capture together
Everyone shoots through the day. Photos stay sealed until your reveal, then develop into one collective album.
Step 04
Relive it together
When the reveal hits, the whole album unlocks at once. Everyone browses every angle, downloads their favorites, and keeps the memories.
Why Pictolead
All the pull of a game,
all the proof of a campaign.
Pictolead gives every activation the pull of a game — photo challenges, heart voting and a live wall — and hands you the branded, rights-cleared content it produces.
Make it yours
Choose a film style, set the shot limit per guest, and decide exactly when the album reveals. Your event, your rules.
No download required
An App Clip and QR code let guests join your camera in a single tap — no account, no install. Easy enough for everyone at the party, grandpa included.
Sealed until the reveal
Nothing is visible until you reveal it — not even to the guest who took it — so the whole album lands at once, on your cue, in front of the room.
One shared album
Every guest, every angle, every moment — developed together into a single film you can keep, download, and relive.
FAQ
Brand activation questions
What does a branded photo activation actually deliver?
- Three things: branded content shot by the people who attended, a list of consented leads with their email addresses, and a campaign report covering participation, shares and rights coverage. The photos are the visible part; the leads and the report are what justify the budget.
How do we prove the activation's ROI to a client?
- Every activation closes with a campaign report showing how many guests took part, how many photos were taken and shared, how many leads were captured with consent, and what rights you hold over the content. That is a defensible number rather than an estimate of footfall.
Can we white-label it as our agency or our client's brand?
- Yes. The experience carries your client's branding on every photo, and deeper white-label options are available for agencies running activations under their own or a client's name. Enterprise scoping covers how far that goes for a given campaign.
How quickly can we launch an activation?
- An event is configured in a single setup flow and ships with a QR poster and an access link, so an activation can be live the same day. There is no hardware to order and no lead time for equipment.
How are usage rights collected from guests?
- Guests consent as they join, before they shoot. Consent is recorded per guest and summarised in the campaign report, so the content library you hand to a client comes with documented coverage rather than an assumption.
Does the content travel beyond our own channels?
- Yes, and it is usually the larger half of the reach. Guests post their photos to their own feeds with your client's branding already in the image, so the activation keeps working after the pop-up closes — and those shares are counted in the campaign report.